Learn everything you need to know about the Google Ad Grant - what is it, who is eligible and how can it benefit your organisation.

What Is The Google Ad Grants Programme?

Google is the primary way in which people navigate the internet with over 6.3 million searches made on Google every minute. Using the Google Ad Grant allows non-profits to increase their visibility and show up for the right searches at the right time. This can help to increase supporters, recruit volunteers, increase donations and reach the individuals they serve.

Google Ad Grants is a programme which was created to help nonprofits. It offers eligible charities up to £7,500 per month to spend on Google Ads advertising. It gives support to nonprofits with limited budgets to take advantage of Google advertising without the cost which it normally comes with.

Who Is Eligible For The Google Ad Grant?

Google has made the Google Ad Grant programme accessible to as many non-profits as possible in over 50 countries. There are just a few eligibility criteria below which must be met:

Not sure if your charity is eligible? Reach out today for a free eligibility check.

• You must hold official charity status in your operating country, and not be a government agency, hospital or school.

• You must have a high quality website, registered on its own unique domain, with substantial content relevant to your organisation's mission. You may need help make the right changes - get in touch to see how I can help.

• You must be eligible to register for Google For Nonprofits.

What Are The Benefits Of The Google Ad Grant?

• Show your organisation to the right people at the right time

  • You have the opportunity for your ad to show at the top of the search results page when people are making relevant searches, reaching your key audiences when they are looking for support.

• Free marketing budget

  • We know that budgets are tight for non-profits. It’s not often that you can access upto $10,000 of free advertising spend to increase your organisation's reach.

  • This can lead to increased web traffic to key pages where you have actions that you want users to take, such as fill in a form to express their interest in volunteering, or making a donation.

The Google Ad Grant is a great opportunity to access free advertising spend each month and can have many benefits for those charities which use it. Below are just a few benefits of the Google Ad Grant:

• Compliment SEO

  • SEO is the process of trying to rank highly in Google’s search results which can take months or even years to achieve.

  • Google Ads can instantly place your organisation at the top of the search results page to compliment your SEO efforts.

• Stay competitive

  • More and more nonprofits are taking advantage of the Google Ad Grants, and those who don’t are at a disadvantage in competing for supporters, engagement and donations.